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Marketing Campaign Manager - Bedford

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Marketing Campaign Manager

Our client is a leading brand within global construction services and is currently looking for a Marketing Campaign Manager with proven success in leading and developing strategic B2B campaigns. You will work closely with a variety of departments and agencies to develop campaigns that deliver high-quality leads for their sales and business development teams. You will be responsible for:

Campaign Management:
Helping to develop integrated inbound & outbound B2B marketing campaign strategies and activity plans for key company programmes. You will utilise a variety of marketing channels effectively to achieve campaign objectives
Briefing external creative, PR, event and media agencies to prepare and deliver campaign activity
Working with key stakeholders to deliver marketing programmes including: product management, marketing and sales teams
Managing the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
Writing and editing copy for a range of promotional printed materials and publications.

Campaign Reporting:
Managing the master plan of activity to ensure that individual campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives
Ensuring each campaign has clear metrics as agreed with the Brand Director and ensure that campaigns are achieving appropriate ROI in line with corporate goals
Delivering bi-weekly optimisation and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, CRM reports, KPI reports
Carrying out post campaign analysis to report KPIs and distribute learning for future campaigns
Working with marketing team and agencies to understand feedback generated, in order to influence future design work
Completing competitor benchmarking for promotional activity and report regularly to key stakeholders
Working with the Sales and Product Management to obtain buy in for campaigns
Developing CRM strategies for each campaign and coordinate CRM activity
Effectively manage generated leads from all areas of the campaign activity in conjunction with the internal and external sales teams

Agency Management:
Day-to-day management of external agencies to develop plans and deliver solutions that achieve ROI required per campaign
Ensuring that brand standards and guidelines are adhered to
To ensure that all activity and communication, where possible, is accessible by all disabilities
To keep abreast of all legislation and regulations and to ensure adherence to legal requirements

Ideally, the successful person will have the following:
A degree or equivalent level qualification
A recognised professional qualification in marketing would be a distinct advantage
Experience in a management role - in-house or with an agency
Ability to travel within the UK and occasionally abroad

If you are not contacted within two weeks, unfortunately on this occasion you have been unsuccessful.
Strawberry Recruitment Solutions Ltd is acting as an Employment Agency in relation to this vacancy.
Strawberry Recruitment Solutions Ltd is an Equal Opportunities employer; we welcome applicants from all backgrounds.

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Strawberry Recruitment

Job Details

  • Bedford
  • ¬£Attractive!
  • Full-time
  • Permanent
  • Immediate start
  • Permanent
  • Job reference:

Contact Details

Mark Gaunt

Telephone Number 07894 851852
Morgan Hunt

ZedX Recruitment Solutions

Morgan HuntZedX Recruitment Solutions
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